Advice for Growing Your Business Online
Practical tips on web design, SEO, and digital marketing, explained simply.
What to Set Up First: A Digital Checklist for Small Businesses
Before people do business with you, they’re often going to look you up. Use this digital checklist for small businesses to see what to set up first, from your website and business email to your Google Business Profile.
The Overlap Between AI Search Visibility and Traditional SEO
AI isn't its own search engine. Learn how AI search visibility and traditional SEO overlap, where they differ, and several action steps for small businesses.
WordPress vs. Custom-Built: Which Is Right for Your Business?
The general rule is that you can hack almost any feature into WordPress with enough custom code. But at a certain point you're spending more effort fighting the platform than you'd spend just building custom in the first place.
SEO or Google Ads: Where Should Your Business Start?
Not sure whether to invest in SEO or Google Ads first? The answer depends on your industry, your competition, and where your business is right now.